# Industry benchmarking

> Your margins, ratios and cost structure against comparable businesses, with the sample size shown.

Section: Continuous bookkeeping · Canonical: https://intubu.intuitivecapital-dai.com/docs/benchmarks

Advisor → Benchmarks.

Your key ratios — gross margin, net margin, labour as a share of revenue, DSO, current ratio, inventory turns — placed against comparable businesses by industry and revenue band.

**What is shown:** your figure, the median, and the quartile you sit in. A margin that is fine in isolation may be bottom-quartile for your trade, and that is the question worth asking.

**Sample size is always shown.** A benchmark drawn from 11 businesses is a hint; one drawn from 4,000 is a fact. You are told which you are looking at, and a set too small to be meaningful is withheld rather than dressed up.

**Your data** contributes only in aggregate and anonymised, and only if you leave that on.
