# The content quality gate

> Twelve deterministic checks a draft must pass before it reaches an approver.

Section: Marketing · Canonical: https://intubu.intuitivecapital-dai.com/docs/content-gate

Marketing → Content Studio → **Check a draft**.

Twelve checks run against every draft: it opens with the answer, has a title, is long enough to be useful, is structured with headings, links internally and externally, includes a figure, gives images alt text, has a meta description, covers its keyword, contains no placeholder text, and says what wrote it.

**Blocking failures never reach an approver.** The rest travel with the draft as a scorecard, so the approver sees precisely what is weak rather than a pass/fail.

**The gate is deterministic and never judged by a model.** A gate a model scores is a gate that can be talked around.

**Every piece is labelled with what produced it** — human, model, or the deterministic fallback — and that label follows it to publication.