# Subscriptions and plans

> Plans with a price, billing interval and trial; customers subscribed to them; renewals run in batches; failed renewals go through dunning on days 1, 3, 5 and 7.

Section: Sales and receivables · Canonical: https://intubu.intuitivecapital-dai.com/docs/subscriptions

Sales → Subscriptions.

**Plans** carry a price, a billing interval and an optional trial. **Subscribe a customer** to a plan with a quantity; the subscription shows its status (trialing, active, past due, cancelled), next renewal date and monthly value.

**Renewals.** *Run renewals* raises the invoices due — for every subscription whose renewal date has arrived — and, where a card is on file through the online-payments provider, takes the payment. Run it daily by hand or let the scheduler do it.

**Dunning.** A renewal that fails to collect moves the subscription to *past due* and enters the dunning queue: retried on days 1, 3, 5 and 7, with the customer notified each time, then paused per the plan's policy. The queue shows what is due to retry and when.

**MRR & cohorts** sums active subscriptions by month, shows monthly churn, and groups customers by the month they started so retention is visible. The same figures feed [SaaS metrics](https://intubu.intuitivecapital-dai.com/docs/saas-metrics). Revenue from a subscription is recognised over the period it covers — see [Revenue recognition schedules](https://intubu.intuitivecapital-dai.com/docs/revenue-recognition).