Integrations › Marketing Automation

Google Ads and IntuBu

Status: On the roadmap. Search and display advertising spend.

How it works

OAuth 2 against the Google Ads API. Daily spend by campaign is imported as expense with the campaign as a dimension, so marketing cost sits in the same P&L as the revenue it drove.

Why it matters

Ad spend recorded as one monthly card charge cannot be compared to anything. Recorded per campaign, it becomes a return calculation.

What moves