# Google Ads integration with IntuBu

Status: **On the roadmap** · Category: Marketing Automation · Canonical: https://intubu.intuitivecapital-dai.com/integrations/google-ads

Search and display advertising spend.

## How it works

OAuth 2 against the Google Ads API. Daily spend by campaign is imported as expense with the campaign as a dimension, so marketing cost sits in the same P&L as the revenue it drove.

## Why it matters

Ad spend recorded as one monthly card charge cannot be compared to anything. Recorded per campaign, it becomes a return calculation.

## What moves

- campaign
- spend
- conversion