# Mailchimp integration with IntuBu

Status: **On the roadmap** · Category: Marketing Automation · Canonical: https://intubu.intuitivecapital-dai.com/integrations/mailchimp

Email marketing, audiences and automation.

## How it works

OAuth 2. Audiences sync from customer segments computed on real financial data; campaign results come back and attach to the campaign record for ROI.

## Why it matters

Segmenting on "customers who spent over $5,000 last year" requires the ledger. Most email tools can only segment on email behaviour.

## What moves

- audience
- member
- campaign
- result