Industry benchmarking

Your margins, ratios and cost structure against comparable businesses, with the sample size shown.

Advisor → Benchmarks.

Your key ratios — gross margin, net margin, labour as a share of revenue, DSO, current ratio, inventory turns — placed against comparable businesses by industry and revenue band.

What is shown: your figure, the median, and the quartile you sit in. A margin that is fine in isolation may be bottom-quartile for your trade, and that is the question worth asking.

Sample size is always shown. A benchmark drawn from 11 businesses is a hint; one drawn from 4,000 is a fact. You are told which you are looking at, and a set too small to be meaningful is withheld rather than dressed up.

Your data contributes only in aggregate and anonymised, and only if you leave that on.