The brand kit

One logo, palette, voice and boilerplate, consumed by templates, content and invoices alike.

Marketing → Forms & Brand Kit.

Holds the logo, colours, fonts, voice guidelines and standard boilerplate.

One brand, everywhere. Email templates, content drafts, social posts and the invoice designer all read from here, so a change to the voice or the palette reaches every surface rather than the ones somebody remembered to update.

The voice guidance is injected into every AI-written draft, which is what stops generated content from sounding like a different company.