Email campaigns and sequences

One-off sends and multi-step sequences, with consent enforced on every path.

Marketing → Email & Sequences.

Campaigns are a single send to a segment. Sequences are several steps with waits and conditions between them — a follow-up that stops when somebody replies or buys.

Suppression is checked on every send path, campaign and sequence alike, immediately before sending rather than when the audience was built. A list assembled on Monday and sent on Thursday must not mail somebody who unsubscribed on Tuesday. See Consent and the suppression list.

Segments are built over CRM and financial signals, so "customers who bought last year and have not this year" is a segment rather than an export and a spreadsheet.

Return is read from won CRM revenue, so a campaign's result is measured in money rather than opens.